I recently had the honour to speak at the Ethics in Research and Innovation workshop organized by ADAPT Centre in Trinity College Dublin. The topic of my keynote was " The Business Value of Ethics ", where I reflected about the need to practice ethics in research and innovation environments, and the benefits that these practices can bring to an organization or company. Here I leave some highlights from my presentation. Why Ethics in Technology is a must? Emerging technologies such as AI, Connected Home, Autonomous Vehicles or Human Augmentation have unprecedented levels of potential harm in our society if ethics are neglected. The impact of these technologies can be spread from 0 to billions of people in a matter of hours. High-tech is no longer a privilege of large corporations and organizations. Access, development and knowledge of cutting-edge technology is now affordable and available to SMEs as well, which account for 99% of the businesses in the EU ...