The integration of Google Analytics into a website or blog is not GDPR-compliant by default . You must first obtain explicit consent of the end-users to store cookies, describing in your privacy policy how you intend to use collected personal data. This is the reason why most websites nowadays display an annoying (but necessary) consent banner. If you fail to do so or if you only ask for implicit consent, you are at risk of being fined. However, it is possible to disable cookies on Google Analytics (GA) respecting end-users privacy, so that you don't need to ask for consent. The downside is that you will not be able to distinguish the type of user (unique vs new vs returning) and you will miss some session insights. If these details are not relevant for you, here is how you do it. Disable Google Analytics cookies on a custom website If you have a custom website with full access to the source code, you can simply insert the script below between the <head> and </head>