In 2008, Alexander Osterwalder presented an innovative tool called " Business Model Canvas " (BMC) that aimed to help entrepreneurs to capture the fundamental business knowledge about their project, and bring about pivots in order to make the business model more consistent and successful. Since then, the BMC has helped over 5 million entrepreneurs increase the value that they provide to their users, and find a sustainable model. In 2015, a group of researchers from ADAPT Centre started using a similar approach in order to detect at early stage all the ethical implications of a project, and help entrepreneurs and researchers pivot their idea in order to minimise these issues. If you think about new technologies such as biotech, AI, IoT, VR, biometrics, blockchain, 3D printing,... they all bring great advancements for humanity, but they have some potential ethical issues that could have a catastrophic impact. After some months of hard work and experiments, we h