Skip to main content

How to improve User Experience with Mouse Tracking

The goal of User Experience Design is to enhance customer satisfaction by improving the interaction between the customer and the product. You can follow some best practices that normally lead to a better performance. However, this is not an exact science, and most founders would love to know how their customers are actually interacting with their product.

When the product is web-based, there is a technique called Mouse Tracking that records the mouse movements, clicks, scrolling and keys pressed when they are visiting your site. It's actually like being behind your customers when they are browsing your website.

I have been trying out Mouseflow, one of the leading mouse tracking tools in the market. After signing up (free plan with 100 recordings/month), I just had to add a few Javascript lines of code in my target page (index.html in arturocalvo.com).


The results are incredibly positive. I was able to see how dozens of users were interacting with my website from different devices and browsers. For instance, I learned that most of the visitors were interested in my portfolio, and that Android users were not completing the contact form properly.

Mouseflow provides interesting analytics, such as click heatmaps, movement heatmaps and viewport maps (scrolling).


If you want to learn how your users interact with your website and improve your acquisition and activation rates, give it a try. Other nice tools in the market are ClickTale, CrazyEgg and LuckyOrange.

Popular posts from this blog

How to jump to time offsets in HTML5 video

Let's say that you have a 30-minute WEBM video file, from which you just want to play the following video segments , jumping from one to the other automatically  without interruptions : [00:01:25.00 - 00:02:25.00] -> from second 85 to 145 [00:11:40.00 - 00:11:55.00] -> from second 700 to 715 [00:20:26.00 - 00:21:07.00] -> from second 1226 to 1267 [00:26:11.00 - 00:28:01.00] -> from second 1571 to 1681 To increase the complexity, let's think that you have these video segments in a PHP variable $arrayVideoSegments  (normally the case if they were retrieved from the database).   $arrayVideoSegments[0]->startTime = 85   $arrayVideoSegments[0]->endTime = 145   $arrayVideoSegments[1]->startTime = 700   $arrayVideoSegments[1]->endTime = 715   $arrayVideoSegments[2]->startTime = 1226   $arrayVideoSegments[2]->endTime = 1267   $arrayVideoSegments[3]->startTime = 1571   $arrayVideoSegments[3]->endTime = 1681 The fo

5 learnings from a techie turned into a NFT artist

In September 2021 I chose to sell my crypto AI art business after two enriching (and often painful) years as a part-time sole founder. Today  AImade.art  is one of the best-selling AI art collections on Opensea . I want to share with you some of the key lessons I learned during this period: Work hard and get lucky.  And I got really lucky. On February 24th 2021 I had planned to shut down AImade.art , back then a business selling AI Art printed on canvas. I was discouraged after several months with no sales and my Shopify billing cycle was ending that day. Then something incredible happened: I missed the Shopify deadline and I sold an artwork one hour later. The buyer asked me: " Can I get it in as an NFT? ". I had absolutely no idea what an NFT was, but after a bit of research I found the concept so interesting that, two days later, I had pivoted the entire business to  NFT art made by AI . Sales started to pick up: I had finally found product-market fit . Impostor syn

Microsoft will soon launch a feature to schedule chat messages on Teams

In 2021 I wrote an article  where I shared why I started scheduling my emails and the positive impact this easy action has had on the wellbeing of the recipients and on my own work-life balance . However, one of my frustrations is that, as of today, it is not possible to schedule chat messages or posts on Microsoft Teams. Have you ever received a push notification on a Friday evening  from a non-urgent message that could have easily waited until Monday? Yes, you know what I am talking about! The good news is that Microsoft is currently working on this feature, and it is expected to be released in July 2022 , as we can see on Microsoft's roadmap . It was back in June 2019 when this useful functionality was first proposed on Microsoft Tech Community . It soon gained many supporters that pushed it through the approval channels. I can't wait to start using this!