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Don't feed the zombies!

Sometimes, the best way to help the startups you care about is to let them die from starvation.
We all know entrepreneurs with terrible ideas, seeking validation, recognition and cash. I was (am?) one of them, and looking back at my startup journey I wish that I hadn't receive the awards and investment that kept me working on the wrong idea for months (although it was a great learning experience).

If you really care about your startup friends, I encourage you to follow these recommendations:
  • Feedback / Surveys. If you are asked to provide feedback about an idea, don't be accommodating. Tell them what you really think, even (especially) if it is not nice. A good entrepreneur will be grateful to learn more about your real needs. Perhaps you are simple not part of their target market.
  • Install my app / Like my page. If you don't really like a project, why do you have to install their app, register as a user or like their Facebook page? This will inflate their traction metrics, giving the startup team false expectations.
  • Crowdfunding / FFF Investment. While you might think you are helping your friends by supporting their Kickstarter campaing or their FFF (Family-Friends-Fools) round, you are probably making them waste their time creating a product nobody wants, and losing your money at the same time.
  • Awards. Entrepreneurs need a boost to their ego from time to time. However, receiving an award for a project that is not good enough could be misunderstood as real validation, encouraging founders to keep working in the same direction. Don't support any candidatures you don't really like.

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