Skip to main content

5 learnings from a techie turned into a NFT artist

In September 2021 I chose to sell my crypto AI art business after two enriching (and often painful) years as a part-time sole founder. Today AImade.art is one of the best-selling AI art collections on Opensea. I want to share with you some of the key lessons I learned during this period:

  • Work hard and get lucky. And I got really lucky. On February 24th 2021 I had planned to shut down AImade.art, back then a business selling AI Art printed on canvas. I was discouraged after several months with no sales and my Shopify billing cycle was ending that day. Then something incredible happened: I missed the Shopify deadline and I sold an artwork one hour later. The buyer asked me: "Can I get it in as an NFT?". I had absolutely no idea what an NFT was, but after a bit of research I found the concept so interesting that, two days later, I had pivoted the entire business to NFT art made by AI. Sales started to pick up: I had finally found product-market fit.
  • Impostor syndrome as a motivation to learn. I did not have much understanding about Generative Adversarial Networks, blockchain or art in general, but somehow I ended up giving talks about these topics. Pushing myself outside the comfort zone made me prioritize training and acquire much deeper knowledge on these domains. Just that bit makes the journey worth every painful step.
  • The importance of a marketing strategy. Ads don't really work when you are targeting an uncharted market. None of my early customers had ever googled "buy ai art" before they learned what AI art was in a Norwegian newspaper. I wasted a lot of money on Google Ads and, out of despair, I started spamming on Reddit and HackerNews, which affected the SEO. I deeply regret doing that. I learned the lesson and I decided to invest in creating highly-relevant content for blogs, scientific communities, specialized magazines and social media. The effort paid off and AImade.art started climbing again on the search rankings. As of today, AImade.art is the first result for the terms "ai art nft", according to Startpage.
  • Respect your own work. When sales plummet I started dumping the price of the artworks with ridiculous discounts (up to 90%), making the profit margin literally disappear. Interestingly, that didn't drive more sales. It took me a while to understand that the customer segment I was targeting would despise artworks that are too cheap. People are willing to pay a fair price if you are able to communicate the value and effort behind each artwork.
  • Know when to stop. I decided to sell AImade.art once the business was finally flourishing. Why? During the last two years I have stolen hundreds of hours from my family. I cannot afford that anymore. Now that I have the satisfaction of having built something that customers love, I have decided to step down and prioritize my family.
I can only wish all the best to Brian and his team, who will take the business to new heights.

Popular posts from this blog

How to jump to time offsets in HTML5 video

Let's say that you have a 30-minute WEBM video file, from which you just want to play the following video segments , jumping from one to the other automatically  without interruptions : [00:01:25.00 - 00:02:25.00] -> from second 85 to 145 [00:11:40.00 - 00:11:55.00] -> from second 700 to 715 [00:20:26.00 - 00:21:07.00] -> from second 1226 to 1267 [00:26:11.00 - 00:28:01.00] -> from second 1571 to 1681 To increase the complexity, let's think that you have these video segments in a PHP variable $arrayVideoSegments  (normally the case if they were retrieved from the database).   $arrayVideoSegments[0]->startTime = 85   $arrayVideoSegments[0]->endTime = 145   $arrayVideoSegments[1]->startTime = 700   $arrayVideoSegments[1]->endTime = 715   $arrayVideoSegments[2]->startTime = 1226   $arrayVideoSegments[2]->endTime = 1267   $arrayVideoSegments[3]->startTime = 1571   $arrayVideoSegments[3]->endTime = 1681 The

Learnings from "The 7 habits of highly effective people"

I just finished reading " The 7 habits of highly effective people ", a best-seller by Stephen R. Covey, that has inspired me in many levels. I am sharing some of the learnings I got, mostly as a personal bookmark, but hopefully this post can be useful for the community. Habit 1: Be Proactive It is not what happens to us, but our response to what happens to us that hurts us.  There is a space between stimulus and response, and the key to our growth and happiness is how we use that space. While reactive people feel victimized and out of control, proactive people have the power to choose how to respond to any circumstances (i.e., smiling with bad weather). We must focus our efforts on the things we can do something about, and accept what we can't change (past events, weather,...). Try replacing victimized language (i.e., " There is nothing I can do ", " I have to do it ",...) with proactive language (" Let's see all the options "